8 SEO Metrics You Need to Measure When Launching a New Website
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| Metrics For SEO |
- once you're obtaining a brand new web site off the bottom,
knowing exactly what to measure
will make or break your success.
But with all the metrics that Google Analytics
and other platforms offer, it's easy to get lost.
So, you know what?
Today I'm going to keep it simple.
That way you can succeed.
Hi everyone, I'm Rifat and today, I will break down 8 SEO metrics.
SEO SUCCESS METRICS
The first metric that you simply have to be compelled to monitor is load time.
It has a large impact on SEO and user expertise.
You know, I was reading an interesting article
that was breaking down some stats from Walmart.
Did you know that every second that they saw
in load time improvement, they saw roughly a one or two % increase in conversions?
That's not bad, somethings better than nothing, right?
So load time not solely affects your program rankings
but it can also affect your conversion rates.
google analytics seo metrics
The second metric that you simply have to be compelled to keep track ofis dwell time or at least average
session duration in Google Analytics.
If people like your content,
they'll spend more time consuming it.
If they don't, then you're kind of screwed.
And a straightforward method that you simply will improve this
is crosslinking your content together.
So for example, if I have an article
that breaks down SEO associate degreed an introduction to SEO
and I will break down all the factors of SEO
such as things like link building.
Well, if i used to be to own commentary on link building,
I'll link to that article and that will help
with this metric.\
search metrics seo visibility
The next metric is average time on page.Check this metric off for individual pages
to see what's working and what's not working.
Youll have some pages that hit it out of the park
and you'll have some pages that just do terrible.
You want to require the pages that do extraordinarily well
and figure out, all right,
what do all these pages have in common?
Go look at all the pages that arent performing well,
what do they have in common?
This will give the idea of what you should do more of
and what you should do less of.
seo metrics to track
The next metric I would like you to seem atis the percentage of returning visitors
and the early days, especially when your website
is brand new, what you'll find out is
you'll have a ton of returning visitors.
Because that will be you going back to your site
or your friends going back to your site.
As your site grows and you start getting some traffic
from other sources, you'll find
that you have barely any returning visitors.
But as you grow your brand, you'll find that
your returning visitor count will continually
go up and up and up.
In the early days, you'll live and die
by returning visitor numbers.
For example, if you're getting all these visits
but you can't figure how to get any of them back,
ensure your trafficking, maybe it can just be
growing month over month.
It's growing because you're adding new people,
you have a big leaky bucket.
You need to solve that because the easiest way to grow
is retain the people that are already on your site.
And you can do a few things to get people
back to your site such as,
collect emails so you can email people every time
you have updates or new content.
Do push notifications, that way every time
you have a message to send out.
You can also leverage messenger chats
such as MobileMonkey or minichat.
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| Metrics For SEO |
The next metric I would like you to seem at: referral traffic.
Organic traffic won't be great in the beginning
but if you can get referral traffic
in order to get people to your site,
if theyre from relevant sites,
you can get sales, conversions.
Knowing what is the best referring traffic sources
will help you fine tune your marketing strategy.
I look at referring traffic for two main reasons.
One, the more referring traffic Im getting,
usually that means the more backings Im getting
which means overall time, my organic traffic
is going to increase.
Secondly, I like to see which sites
cause the most conversions cause then I need it to know,
to focus all my efforts on those sites
that are not just driving traffic,
but theyre driving sales.
Because traffic that doesn't convert into sales is useless.
The next metric I would like you to trace is organic traffic.
In the early days youre not going to rank for much
so what you would like to try and do is you would like to seem for your rankings
and if theyre climbing up.
So you may be in the 100s spot, then you go to the 50,
then you go to 10, and as you keep climbing
youll see your traffic going up as well.
So when you're looking at organic traffic,
look at the overall variety not simply every individual keyword,
because you can see as a whole,
are you getting more traffic or less traffic?
You can do this through Google Search Console
or you can sign up for Ubersuggest
and it can track your rankings
as well as your search traffic on each day for you.
That will give you idea of what's working,
whats not, what keywords are driving impressions,
what pages are working so you get a good idea of
what you ought to do a lot of of and what you ought to do less of.
The next factor i would like you to track: bounce rate.
For organic traffic, something around five hundredth or lower is nice,
anything above that level you need to
make improvements to your site.
Bounce rates not just about the content but it's about the experience.If your site loads slow,you're going to have a higher bounce rate.If you're not interlinking your pages together,you're going to have a higher bounce rate. Bounce rate is important metric to measure because it tells you what users think of your website.If you have a low bounce rate that means they like the stuff on your site.
your best source of traffic.
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